Hachioji CampusFC Tokyo's Takashi Hirayama Takes Teikyo University Students on a Journey into Marketing Excellence

On Thursday, June 27, 2024, a special class was held by the professional soccer team FC Tokyo at Teikyo University's Hachioji Campus. Our university has a club partnership agreement with FC Tokyo, and our students are learning about sports business through lectures by FC Tokyo club staff and through activities related to social contribution activities.

For this special class, FC Tokyo Partner Business Headquarters Business Manager Masaaki Hikasa and FC Tokyo President's Office Sachiko Yamaguchi were invited to give a lecture on "FC Tokyo's efforts to expand its sports business" from Hikasa, and "FC Tokyo's overseas strategy" from Yamaguchi. Many students enthusiastically asked questions in the second half of the class, and it was a valuable opportunity to hear directly from staff who actually run professional sports teams, using actual data on club management.

Our university will continue to provide opportunities to learn directly about FC Tokyo's club management and create opportunities to learn about sports business through Practical learning.

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